Our Brand Refresh

CQU’s fresh new look delivers a modern, flexible and accessible design system that’s future focused.

Noticed something different about us? After more than a decade the CQUniversity Australia brand has undergone a refresh with a new modern logo, colours and design system that pays homage to our heritage yet delivers a fresher and future focused brand that’s more accessible in all contexts, for all people.

Despite the change, you can expect the same name, values, and great experience from CQU as we transition to a new look that's designed for broader audience engagement and improved digital presence. Future student communications will be at the forefront of this change with an exciting new brand campaign featuring the stories of our students and the success that means more to them. 

 Importantly, we are proud that CQUniversity’s new brand identity aligns with our vision to be Australia’s most accessible and supportive university. Our new design system carefully considers accessibility, scalability, and legibility to meet best practice standards and helps to ensure our brand and our communication channels can be accessed by audiences with different needs. 

You will start to notice our new brand as it appears on our digital platforms and in key communication materials from 13 January 2025. Please keep in mind though that our refreshed brand has been designed to work alongside the existing - because it’s important to us the change is implemented sustainably as part of a staged roll out over the coming years as we update assets in our normal replacement cycles. 

We hope you love the new look as much as we do.  

Special thanks to our brand and creative partners, Brother & Co and inhouse design teams.

Discover What’s New

CQUniversity Australia – Brand Refresh

Transcript

At CQUniversity we’re all about making the future brighter…

Our refreshed brand is focused on the future too. 

We’ve made it more accessible, flexible and appealing.

Though the look of our brand is changing, our personality is still positive, inspiring, confident and down to earth.

Originally inspired by the lines and colours of our regional landscapes, our logo shield has evolved to represent possibility, for our students and the paths they take through CQU and into the future.

The CQUniversity name now sits separately in clean and welcoming typography, with multiple options available for improved accessibility and flexibility.

Our refreshed green brand colours help CQU to stand out, improving recognition, while balancing heritage and modern style.

And, our new typefaces add warmth and impact, ensuring maximum readability and accessibility.

Imagery is bold and impactful with a slightly cinematic feel, vibrant colours and framing that invites you to lean in. 

We care about real outcomes for our students, which is why our imagery always features candid experiences in authentic settings. 

Our shield is more than just a logo. It’s a flexible, modular tool that can be used to highlight, frame and create dynamic layouts. 

The shield shapes are an important part of CQU’s refreshed brand options, providing improved design flexibility and consistency.

Plus, our call outs and key messages are codified and simplified in the new brand identity system. 

No two paths through life are alike. So, by adjusting our brand tagline to offer inclusivity and individual appeal, we’re showing more reasons to Be. With CQU. 

And, we’re sharing the stories of our students as they look to the future and the success that means more to them.