Courses

PDC84646 - STP (Segmentation, Targeting and Positioning) model/process for Small Business

Duration 2 hours online self-paced learning. Students can access the micro-credential for one year from enrolment.
Study modeOnline
Course codePDC84646
Fee
$45 (Full)

Overview

Did you know that one of the most popular marketing models used in modern business practices is the segmentation, targeting and positioning (STP) model? If you’d like to know more about how apply this model in the small business context what are you waiting for?

This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.

This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.

 

Structure & Availability

Micro-credential

Duration:

2 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.


  1. Define the three steps in the STP model
  2. Analyse the use of STP to inform a strategic marketing plan for small business
  3. Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio. 

Requirements

There are no specific entry requirements for students enrolling in this micro-credential.

Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student. 

How to apply

  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction. 
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.  
    • If you are an existing CPD student, please use sign in options used to access CPD micro-credential courses in Be Different.
    • If you a new student to CPD, please select option “Don’t have an account?” Sign up now and follow the prompts to create a new account.
  3. After successful authentication, you will be redirected to the CQUniversity secure payment gateway. Please add your payment details to complete the transaction. 
  4. Following a successful payment, you will automatically be redirected to the course in the Learning Management System Be Different where you will find your selection of micro-credentials on your Dashboard.